Sincere Co., Connaught Road [c.1907-c.1917]
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111 Connaught Road (though see notes below).
Klaus found this 1908 entry in the Directory & Chronicle:
Sincere Co., The, Universal Providers, 111, Connaught Rd., 215 to 221, Des Voeux Road, 172, Queens Road Central & 123, Wellington Street; Tel. Ad. Sincere
At this time they still had several locations, before opening their large department store on Wing Wo Street in 1917.