Waterfront c.1954

Mon, 09/22/2014 - 21:32
Date picture taken
1950s

Comments

Thanks for your two recent posted pictures showing the Rolex sign on top of a much older and shorter building. 

Apparently due to economic reasons, Rolex probably decided it wasn't worth the expense to advertise this way any longer.  Can you imagine how many millions of dollars is required to have a sign like this overlooking the harbor? 

Regards